“The site highlights my theories accurately enough. The segments in which the youths are categorised support my theory of the disintegration of mass culture into fragmented tribal groups. The test subjects associate themselves with certain aspects of pop culture, brands and icons in the media and are then categorised into a fragment of a tribe. The members of the tribes do indeed aspire to be like a celebrity or role model. Each tribe is united by their shared experiences in certain fields. The divide between Gamers and Geeks supports my theory of dividing groups, as well as the list of possible new tribes of the future as members of groups disagree on lifestyle aspects. The site also supports my theory of a proliferation in lifestyle cultures. Members of the tribes aspire to lead a certain type of lifestyle, as seen in the longing to be upper class the ‘Rahs’ have. Finding your identity in contemporary Britain appears to have changed hugely in the last 20 years, as supported by the diversity of these new tribes. Identity politics also seems to feature heavily, with groups changing their outlook on the world with the opinions of certain figures in society.”
- Written in the viewpoint of Michel Maffesoli commenting on the Find Your Tribe survey
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