As the task was to create a music video to promote an unsigned British band, I was required to choose a song by a lesser known artist/group. Initially I struggled to find something which appealed to me, especially due to the tediousness of working out whether an band was still unsigned.
I narrowed the search down to three artists, one of which was suggested by a teacher and another being a song used in previous years of the course. These two songs were in that shortlist, though I did not choose either as my artist to promote.
The first was 'The Fall' by Black Market Karma. I found this particular song on YouTube & decided to choose it for the quality of both the musical and live performance elements. If I were to construct a music video with a chronological narrative, it would be slow-moving and may involve frequent fades. The reason I did not choose this piece is because that the lyrics failed to inspire that many visual ideas, the song needing to be cut in some places for length reasons and, of course, a professionally constructed video already being complete and published to the site.
The second possible choice was 'Zero Integrity' by Daniel Cope. Unlike the previous song, Zero Integrity has very clear and meaningful lyrics which may be easy to interpret into a visual narrative. The video for the song itself is also a static live performance typical of the music category on YouTube, so there is no room for bias in the construction of a video. I chose not to use this song partly because the acoustic style of the song did not necessarily appeal to me, and partly because the narrative possibilities of the lyrics did not appeal to me as much as that of my chosen song.
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